🦆Migration season 🦆
This newsletter is moving to findyourafterglow.com as of June 2020! Here's what the migration means for free followers and paying subscribers...
|May 19|| 9||3|
Hey, friends. So, deep breath: this ride is about to get a little bumpy. Ready?
I’m migrating this newsletter to my new membership platform at findyourafterglow.com
If you just want to know what this means for you, you can skip to the end of this email.
If you want to know why the hell I’m changing platforms after less than a year, keep reading.
Last Thursday, I got this email from Lenna, my new marketing consultant who’s helping me with the Shitshow book launch and Afterglow marketing strategy:
What I do NOT have this proposal is sorting out the UX around your different properties -- but that should definitely be looked at before we get too far into anything.
…Of course she’s right.
Off the top of my head, I’ve got arielmeadow.com (resume), blog.arielmeadow.com (archived blog), offbeatempire.com (company page), offbeatbride.com, offbeathome.com, and findyourafterglow.com. On insta I’ve got @offbeatbride, @arielmstallings, @findyourafterglow. On FB I’ve got pages for Offbeat Empire, Offbeat Bride, and Find Your Afterglow.
Oh, and then there’s this Substack.
Yikes, I’ve got a problem
Then, the next day, I got this email from the head of marketing at Hachette:
I wanted to talk to you about getting your online presence organized, especially your social media channels. I asked my team to audit your online presence because I was having trouble navigating through all the various links. I find it confusing and I think that readers who aren’t familiar with your previous work will be too. There’s definitely room for consolidation, removal, and redirecting of some of these sites. Have you considered hiring a consultant to help you organize your online presence?
Notice how she basically said the exact same thing as Lenna?
Ug, it’s agonizing when I get the same feedback from two totally unrelated sources, flagging something that I’ve sorta known is an issue for a really long time, but haven’t wanted to look at.
Universe, is that you, giving me the same message out of two different mouths?
Fine, I’ll listen.
I can’t ignore it anymore: I need to FUCKING FOCUS.
It’s time to clean digital house
As part of my housekeeping, I’m migrating this newsletter from Substack to Kajabi, the platform that hosts my new biz site, findyourafterglow.com.
This makes sense for many, many reasons. Most obviously, why would I use Substack’s separate email platform when I’m paying to use Kajabi, which has a great email platform built in, AND super robust on-site membership functions?
And clearly now’s the time to do it, before book marketing kicks off.
One thing that’s NOT a factor in this migration is any shortcomings with Substack. I love Substack. It’s such a great tool and I’d recommend it to any writer who wants to start a quick, monetizable publication.
That said, it just doesn’t make sense to maintain multiple mailing lists, especially when Kajabi’s tools allow me to do so much more.
What does this migration mean for current free followers and paying subscribers?
I’ll be migrating the follower email list over to the new platform, and you don’t need to do anything to stay subscribed.
As part of the new Afterglow on the new platform, I won’t be sending as many free essays, but you’ll still get one every once and a while.
That said, if you’ve been thinking of joining as a subscriber, NOW is the time to do it. The cost will be going up significantly in a few weeks to reflect all the features on the new platform.
PAYMENTS: The new member tool I’m creating on Kajabi is going to be at a higher price point, but existing Substack subscribers will be grandfathered in. You’ll have to re-enter your payment information but I’ll rounding up everyone’s subscriptions up quite generously to compensate for the hassle.
INSTAGRAM: One of my subscriber benefits has been the option to be added to my close friends list over on my @arielmstallings insta account. I’m going to be shifting my stories over to the @findyourafterglow account, and I’ll be in touch the first week of June about getting you onto the close friends list. In the meantime, I’ll just be posting my stories publicly.
It’s stupid how much anxiety I have about this migration (BEEP-BEEP: ALL ABOARD THE STRUGGLE BUS!) but please just know this: you’re very important to me, Afterglow subscribers.
Thank you for your patience with my shuffling around!